Providing dynamism to cooperatives, publicity and public relation is very important for projecting the achievements of the cooperatives. The NCUI undertake various activities for image building of the organisation and publicity of these activities are given a prime importance. The notable activity in this regard is the celebration of All India Cooperative Week through out the country from 14th November to 20th November every year. The NCUI arranges Press Meet on this occasion and issue guidelines reviewing the performance of the previous year. The NCUI make all efforts for effectively using the All India Radio, print and electronic media for propagating the developments taking  place in cooperatives and networking its activities. Besides, NCUI provides timely information to the member institutions, maintain strong liaison with the press, sensitises the mainstream press through regular press releases, and organises conference and seminars for building up opinion in favour of cooperatives.